Project: Lenovo IFA Berlin 2012 Kiosks Type: Interactive Displays Client: Lenovo USA Design: Input Creative Studio Collaborators: Corse Design Factory, Morra, Canstruct, WilsonWaterworks, Voll inc Status: Complete Location: Berlin
Featured at IFA 2012 in Berlin, Input designed a number of interactive product kiosks for Lenovo. The objective behind these displays was to highlight Lenovo’s unique product features through multiple sensory interactions. By engaging the user in an activity they are encouraged to stay in the booth longer, ultimately learning more about the product and the brand.
IdeaPad Yoga The Yoga computer rotates 360 degrees, acting as both a laptop and a tablet. Our display showcases this function by allowing the user to rotate the suspended computer to any of the four positions. Gears rotate behind the computer as it is spun, representing the unique the movement to the end user.
Rapid Boot Lenovo’s Ultrabook boots in less than twenty seconds; to make customer’s realize just how fast this is we created the RapidBoot Challenge kiosk. Users are challenged to complete a simple digital puzzle before on a Lenovo tablet the computer boots. After realizing the computer can boot before this simple task is completed, it is clear how amazingly fast RapidBoot is.
Shake Proof The ThinkPad can withstand extreme conditions, one of them being high levels of vibration. To make this feature relatable to everyday life, the display mimics vibrations experienced on a bus, train or in a car. Customers push one of three buttons to activate the vibration and experience the computer’s resilient capabilities first hand.
Water Resistant Along with handling vibration, the ThinkPad also has a water resistant keyboard. To demonstrate this, we developed a kiosk that allows customers to both see and feel the water drain through the computer. When the user approaches the display, they are prompted to push a button that drips water over the keyboard and their hands as they type. The computer sits atop a plexi-glass box so that after one feels the water hits the computer they can see in drain through the bottom.