PROJECT: RSC | Sushi Bar
LOCATION: Orlando, FL
In order to direct traffic towards the now under utilized sushi bar at the hotel, we are proposing the following design that combines traditional Japanese elements with an eye catching design, distinguishing this area form its surroundings.
The existing sushi bar blends in with elements carried throughout the rest of the hotel, making it undistinguishable as a Japanese restaurant. This lack of definition results in a loss of attention from the average passerby. Working within the existing architecture of the space, our design could be easily implemented in the current area through minor interior renovations.
Ultimately, the goal is to treat each zone in the bar area as its own entity. Through the use of unique materiality and branding in each zone, a natural “town square” will be created fully unifying this area as a destination.